Founded in 2018 by Willem van Hanegem and Ward van der Harst of W&W. Formerly known has Mainstage Music, Rave Culture is a brand that reshapes the dance music experience for both newcomers and veterans alike.
Heavily influenced by concepts of dance music history, technological advancement and innovative thinking, Rave Culture evolved into a music label, clothing and lifestyle brand.
Rave Culture is about self-expression and bringing people together through a mix of live events, products and, music. Inspired by dance music culture heritage, Rave Culture represents the lifestyle surrounding the Electronic Dance Music movement and embraces the sounds of Big-Room, Hardstyle, Trance and Techno.