In Season 13, Episode 10 of Shark Tank, Brian and Earl Cole pitched their company, The Smart Tire Company. They asked for $500,000 in exchange for a 2.5% stake in their business, hoping to change the transportation world with their unique airless tires. Made from advanced materials used by NASA, these tires never go flat and are designed to last longer than regular ones. Their goal is to reduce the huge amount of waste caused by old tires and make transportation safer and more eco-friendly.
The Sharks loved the idea but were concerned when they found out each set of tires would cost $2,500 to $3,500. They thought it was too expensive and couldn't see how the business could succeed at that price. The Sharks admired the technology but felt the company was too new for them to invest. Instead, they suggested Brian and Earl consider licensing their tire technology to bigger manufacturers.
Although the founders left without a deal, The Smart Tire Company didn’t give up. They’ve made progress since the show, with plans to release airless bike tires priced at around $150. While the products aren’t on the market yet, The Smart Tire Company is working hard to bring them to life and make a positive impact on the future of transportation.
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